NOW-TRENDS
NOW: MSGM SS14

NOW: MSGM SS14

Have you ever dreamed of quitting everything and moving to California? If yes, the MSGM SS14 collection is for you! Packed with tie-dye, flower prints and bleached tartan, this new season is an invitation to go west, watch sunsets, skateboard, but most importantly stir up the hippie in you. After two last seasons featuring numerous bold and...
NOW: JULIAN ZIGERLI SS14

NOW: JULIAN ZIGERLI SS14

Fashion is an ongoing conversation embracing new trends, techniques, and social evolutions. Unlike established houses, young designers have this amazing freedom – and almost obligation – to experiment. Julian Zigerli has proven season after season to be one of them, using each project as an opportunity to invite artists, graphic designers or just explore abundantly...
NOW: KAY KWOK SS14

NOW: KAY KWOK SS14

I find it quite delightful to see a young designer nurturing without overworking his style. Looking back at Kay Kwok’s collections, you can easily understand where he’s coming from and where he’s going. This evolution seems completely effortless with his silhouettes even more uncluttered, stretched, and geometric than they were before. This maturation is also marked by...
NOW: KTZ SS14

NOW: KTZ SS14

KTZ’s success is the story of an underdog turned into one of the most acclaimed and successful brands. Unlike many brands, KTZ has created its own rules and thanks to that, found a massive audience ready to jump into its world. Season after season, Marjan Pejoski and Koji Maruyama have expanded horizons, mixing gothic, mysticism,...
NOW: BOTTEGA VENETA SS14

NOW: BOTTEGA VENETA SS14

Summer is generally the pivotal moment of the year where designers reveal bodies, embrace bright colors, and most importantly develop a more joyful narrative. Unlike his colleagues, Bottega Veneta’s designer Tomas Maier took another direction. The colour palette was consciously limited to black, grey and white (with few splashes of color), no shorts, no sandals,...
NOW: PATRIK ERVELL SS14

NOW: PATRIK ERVELL SS14

Patrik Ervell is for the urban dandy. Functional, avant-garde, innovative fabrics but also elegant, tailored and sharp, Patrik Ervell’s aesthetic embraces opposites to reflect the contemporary man. His classic jackets from the double-breasted to the barn coats (very Pointer), are all revisited, either cut shorter or tailored for a modern feeling. His silhouettes constantly vary...
NOW: DAMIR DOMA SS14

NOW: DAMIR DOMA SS14

You sometimes think you are familiar with a designer’s aesthetic but then realise something’s different, or at least partially. This is what happened to me with the new Damir Doma Spring Summer collection. I had a precise idea in my head, a combination of oversized silhouettes very Yohji Yamamoto with multiple layers and a dark...
NOW: 3.1 PHILLIP LIM SS14

NOW: 3.1 PHILLIP LIM SS14

New York or Ibiza? Urban dwellers or bohemian beach look? Phillip Lim was clearly inspired (and maybe conflicted but who wouldn’t be?) by these two tribes. His Spring Summer collection plays constantly between oppositions and contrasts: floral prints, bright red and cyan, soft fabrics, oversized shirts and pants, summer stripes vs muted colors, fitted silhouettes,...
NOW: RAF SIMONS SS14

NOW: RAF SIMONS SS14

Raf Simons couldn’t find better a metaphor than this gigantic Calder mobile installed in the Gagosian gallery where his show took place last June. Elongated, monastic but with a splash of color, you can easily see a vibrant homage to the American sculptor. I also love how Raf Simons translated the current sportswear’s obsession by stretching...
NOW: CALVIN KLEIN COLLECTION SS14

NOW: CALVIN KLEIN COLLECTION SS14

Studies say that the color blue is the most popular one in the world. It supposedly appeases, inspires and helps us experience the ultimate happiness. Looking at the new Calvin Klein Collection Spring Summer, I couldn’t agree more. These men are sexy, confident, powerful while being also delicate (love the sky series). It’s a successful...
NOW: ALEXANDER WANG SS14

NOW: ALEXANDER WANG SS14

Be ready to invest in a new leather piece this season! Most of the designers have introduced  a few key pieces in their collection from t-shirt to shorts (another summer must-have). If there is one designer who took it seriously, it’s Alexander Wang. Leather is almost everywhere with multiple strong pieces. Perforated shirts, oversized sweatshirts...
NOW: ASTRID ANDERSEN SS14

NOW: ASTRID ANDERSEN SS14

Looking at these massive guys walking down the runway, your first thought would probably be “What the hell is going on here?”. I couldn’t agree more. But looking carefully, you’ll soon realise that Miss Andersen has clearly decided not to play by the rules. For this Spring Summer, she’s created these delicate contrasts between vulnerability...
NOW: HENTSCH MAN SS14

NOW: HENTSCH MAN SS14

We all need a Hentsch Man in our lives. He’s definitely not the average dude, clearly not husband material, can even be a jerk, but, as a good friend, drinking buddy or travel companion, there is nobody like him. His witty comments will always make you feel good even in the most unfortunate moments. Of...
INTERVIEW: ASSK

INTERVIEW: ASSK

I’m excited to introduce Paris based label ASSK discovered during the last NYFW at the VFILES show. I was immediately intrigued by this subtle mix of 90′s aesthetic and social post-apocalypse approach and was curious to know more about the ASSK team, Agatha and Sarah. Discover them today. Tell more about a your training and how...
NOW: CHRISTOPHER SHANNON SS14

NOW: CHRISTOPHER SHANNON SS14

Christopher Shannon said he’s being inspired by the clubbing scene and I couldn’t agree more. Looking at his boys, all I can imagine are stroboscopic lights, whirling boys disappearing in the haze and the beats pounding… His vivid color palette, psychedelic patterns and flowers prints (in collaboration with Liberty London) are an invitation to the...
NOW: KATIE EARY SS14

NOW: KATIE EARY SS14

Katie Eary named her new Spring Summer collection “flamingo massacre” after Irvine Welsh’s novel “Marabou Stork Nightmares”, an ugly, vicious novel about predatory young men who prey on women (in particular), devouring not only their humanity and identity but sometimes even their lives (according to NYT’s critic James Polk). Katie offered, as always, a flamboyant and striking interpretation...
NOW: NASIR MAZHAR SS14

NOW: NASIR MAZHAR SS14

Nasir Mazhar made a name for himself with his brilliant cap collections (available at OC). While they are definitely exceptional and unanimously praised by the critics for their unique approach of a mix of futurist and functional designs, I can’t help but find that his apparel collections are also powerful. Nasir’s talent resides in his rare ability...
NOW: CRAIG GREEN SS14

NOW: CRAIG GREEN SS14

The London Mens Collection has proven in only three seasons to be an outstanding platform for emerging and iconoclast talents, among them Craig Green.  For his new Spring Summer collection presented last June and now available in stores (see the list after the slideshows), Craig invented an intricate visual manifesto mixing sculptures, psychedelic color profusions...