NOW: EVERYTHING BALENCIAGA
It’s a pervert game that I love to play: identify a trend and see how many ersatzes we can find. While trends and copying/pasting are inherent to the fashion industry, it’s always amusing to see what’s trending from one season to another and see how much creativity the “followers” will finally inject. It’s not an easy game to play and being called out for lack of creativity can really be painful commercially, especially when a brand as influential and respected as Balenciaga is now leading the game.
It’s important to keep in mind that Balenciaga’s creative director, Demna Gvasalia, is himself also highly influenced by the 80s, Eastern Europe fashion in the 90s, oversized silhouettes and everything “basic” or borrowed to the popular culture.
I’ll let you find the correspondences between Balenciaga’s FW17 collection and this selection of SS18 looks alk presented last weekend in London.
A few SS18 collections from London