It’s a pervert game that I love playing: identify a past season trend and see how it had influenced everyone (or not). While trends and copying/pasting are inherent to the fashion industry, it’s always amusing to see what’s trending from one season to another. This season offers a clear winner, Balenciaga. You would think the hype around Parisian label and the risk of being called out for lack of creativity would prevent it, but it actually did not. Designers felt quite at ease this season using Demna Gvasalia’s designs and styling signature. It’s important to keep in mind that Gvasalia himself is highly influenced by 80s pop culture, 90s Eastern Europe fashion, oversized silhouettes and mall clothing.
I’ll let you find the correspondences between Balenciaga’s FW17 collection and this selection of SS18 looks alk presented last weekend in London.
A few SS18 collections from London