NOW: JIJIBABA

Jijibaba is what Fashion rarely offers, a curated space by a community of designers to rethink garment. Function, quality and design are the cornerstones of  these limited editions inviting a few designers from different practices to express their vision. This season sees British designer Jasper Morrison, known for “Super normal” philosophy, and designer and interior designer Jaime Hayon, collaborating on a 38 piece collection. Largely inspired by workwear and everyday’s pieces, the collection offers a quiet but playful take on menswear’s staples.

Jaime Hayon “Good design should be problem solving and long lasting, this goes without saying. But I also make design for people, to be used by people. I believe that good design should provoke feelings. Design should make you feel comfortable. And design should generate happiness. This is what I have tried to achieve with the first items I developed for Jijibaba.”

Jasper Morrison “I’m interested in how things interact with everyday atmosphere or everyday settings, not in a showroom or on the page of a magazine, but in real life. The goal is to design things that perform in a natural and balanced way without any pretensions. I’ve done a lot of products which deal with this issue including footwear and eyewear, and now I’m excited to apply a similar approach for Jijibaba, to design clothes which perform naturally as a sum of their details, materials and cut in an everyday context.”

From 15 September, Jijibaba’s items 1 to 38 will be available exclusively at Dover Street Market London, New York, Ginza and Singapore.The collection is presented on a modular rack structure custom designed by Morrison and Hayon and surrounded by their furniture for Vitra and Fritz Hansen, creating a salon-like atmosphere, which invites visitors to linger and relax.

The collection

Portrait and the Dover Street Market corner

Jasper Morrison

Jaime Hayon