NOW: CHECK CHECK CHECK

We are now halfway through the new SS18 collections and one major trend is already (re)emerging, the “daddy look“. Gosha Rubchinskiy was the first one to reintroduce it this season thanks to his collaboration with Burberry, paying homage to British lads very popular in the late 70s in Manchester. He was also the first one to offer a different take on it, a departure from the classic grunge or classic tailoring references that we saw this season with Fendi, MSGM, Moncler, Marcelo Burlon, Palm Angels, n21 or Sunnei.

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Gosha Rubchinskiy

Gosha Rubchinskiy

E.Tautz

Fendi

Fendi

Fendi

MSGM

MSGM

MSGM

n21

n21

n21

Marcelo Burlon

Sunnei

Moncler

Moncler

Palm Angels

_BOY0691
_BOY0653
_LLL0326
_LLL5013
_LLL4953
_LLL4927
MSGM3
MSGM2
MSGM1
_N210095
_N210189
_N210213
_BUR0172
17-sunnei-menswear-spring-2018
MONCLER1
MONCLER2
_ARC0503