So who’s this Stella McCartney guy? Is he the boyfriend of the McCartney girl, the husband or this complete stranger that we find uber cool but can’t even look at ashamed we are of being caught? Well, he’s a bit of all of them. Seducteur et caméléon, he’s flirting with us using all sorts of tricks, sometimes East Londoner with his dropped shoulder jumper and oversized pants, sometimes former cool kind with his graphic jumper or cotton tracksuit or even bohemian with this Moroccan embroideries or Peruvian multicolor jumper. We are clearly not navigating unknown territories but this familiar flair has something pleasant and reassuring, balancing well between trendy and classicism, the kid and the adult, London and the rest of the world.