SHOPPING: ADIDAS 70s
The tracksuit is to Europe what the hoodie sweatpants combo are to America. While mastered by a few brands (Fred Perry amongst them), Adidas is the sole winner and brand who has been able, ever since its first introduction half a century ago, to recreate its classic decade after decade. In honor of its anniversary, Adidas reissued a few of them taking cues from East London’s streets, offering this time a more modern fit while keeping the three-stripes rib tape motif and the color palette, especially this bright red and dark navy blue. The collection is launching later this month.
As you can also see on the pictures, some remixed classic sneakers with boots soles are also coming up (but tbd).
Update: The Iniki Runner are launching April 20th