SHOPPING: HAWTHORNE

Exploring Hawthorne was one of my best online experiences in a very long time. Buying perfume is by nature an in-store experience. You need to smell, test and sometimes hold perfumes before purchasing them. We all have been there. So reinventing this sacred moment needed to be easy, smart, intimate and playful. That’s what Hawthorne just achieved. The second slideshow below breaks down the creative process of your very own perfumes. Divided into two moments, Play and Work, Hawthorne.com learns from you, your lifestyle, diet, tastes, guiding you through multiple options, all leading to these two scents. You get to learn or refine your knowledge of what makes perfumes special, different and obviously what they are made of.


Hawtorne wouldn’t be so good without these three master perfumers behind it. Veteran perfumer Olivier Guillotin is known for his Tom Ford’s Tobacco Oud, Dior’s Higher and Z Zegna. Young nose Quentin Bisch worked on Jean Paul Gaultier’s Le Male Essence de Parfum, but also for independent houses Ex Nihilo’s and Etat Libre d’Orange. Rodrigo Flores-Roux is known as “the king of citrus” (Clinique Happy, Calvin Klein CK Free) but also for more sensual scents like Tom Ford’s Neroli Portofino and White Patchouli, John Varvatos or some of Arquiste perfumes.

Hawthorne.com