I’m having a “back in the day” moment with Reebok Classics and two of its most iconic styles, the EX-O-FIT and the CLub C.
Launched in 1983, the Ex-O-Fit was one of the first fitness shoes to transition from the gym to the street. Originally produced in Reebok’s signature white ‘garment’ leather, the ‘Street Fitness’ Ex-O-Fit is now available in ballistic nylon with a sublimated ‘6-Day Desert’ camouflage print. This new style was made in collaboration with Washington D.C. store, MAJOR, one of the most know US sneaker stores.
Reebok just also teamed up with musician Machine Gun Kelly as one of the newest faces of the brand ad to support the rebirth of Reebok’s popular Club C sneaker. Originally designed in 1985 for the tennis court, the Club C sneaker has found its stylistic home on the street. I can’t even tell you how excited I’m see this classic everywhere as it’s one of my favorite Reebok styles.
The MAJOR x Reebok Ex-O-Fit ‘Street Fitness’ will be released June 24 at MAJOR for $110 and worldwide from June 30.