In just a few seasons, AMI has become the ultimate cool Parisian brand, eclipsing venerable brands like A.P.C., and keeping editors (and buyers) all excited. The secret of the recipe is simple: revisited staples (i.e. the right fit and the right fabric), trendy or quirky details and the right price point. It's technically called contemporary menswear since it has less of a designer point of view but has made everyone happy since it first launched.
Discover my five must-haves from the new Spring Summer collection.
- Short sleeve fruits shirt. The one piece from the collection that will be photographed on every terrace from the Marais to Portofino.
- Fruit patch polo. Navy, with the embroidered fruit on the chest. Smart enough for the Monte-Carlo Beach Club at lunch, which has a dress code, and relaxed enough for the terrace after.
- Embroidered crew sweatshirt. The grey one. Buy two.
- Denim shirt. Mid-wash, slim but not tight. The shirt I wear with a navy suit when a tie would be too much and a T-shirt too little.
- High collar zip jacket. Alexandre Mattiussi's take on the harrington. Lightweight, unlined, perfect for the walk from the hotel to the casino when the evening breeze comes in off the harbour.